Centre asks Amazon, Flipkart to stop selling products in ‘Khadi India’ name
E-commerce companies were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name ‘Khadi’
Taking a firm stand against Amazon, Flipkart, Snapdeal and others, the Centre has asked e-commerce companies to stop using ‘Khadi India’ brand name to sell their products as this has caused damage to its reputation and the loss of Khadi artisans.
While these e-commerce companies have been compelled to remove over 160 web links selling products in the brand name of ‘Khadi, over 1000 firms have been served legal notices for using the brand name ‘Khadi India’ to sell their products.
“These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name Khadi,” Khadi and Village Industries Commission said in a press note issued on Saturday.
The KVIC said selling of such products “created a false impression among online buyers that these commodities were genuine Khadi products.”
KVIC also stated that a majority of the products that have been removed were being sold by one Ayush E-Traders. This firm has confirmed to KVIC that it has removed 140 links for various products that were being sold as “Vagad’s Khadi Products”
It further stated that there has been a steep rise in violation of Khadi trademark as the popularity of Khadi grew manifold in recent years after the Prime Minister’s appeal to buy Khadi products.
Exploiting this opportunity, a number of online sellers began selling random products in the name of Khadi.
“Also hundreds of stores mushroomed in different cities that were selling fake Khadi products. In recent months, particularly during the Covid-19 lockdown, there was a huge proliferation of such fraudulent online sellers. However, to enable online customers to buy genuine Khadi products, KVIC has launched its e-portal selling a range of 300 products online at www.kviconline.gov.in/khadimask,” the KVIC said.
KVIC Chairman Vinai Kumar Saxena said the KVIC has given violators the option of either stop selling products in the name of Khadi or legal action will be initiated for recovery of heavy damages.
“Legal notices have been issued to various firms essentially to safeguard the interest of Khadi artisans. This trademark violation has a direct bearing on the livelihood of our artisans who are making genuine handcrafted products,” Saxena said.
KVIC has put in place a robust online enforcement plan for effective monitoring of “Khadi India” trademark rights. It has employed a dedicated legal team, a mix of human and technological tools to ensure a systematic and continuous monitoring and takedown of unauthorised products being sold in the name of Khadi.
KVIC is also educating all registered Khadi Institutions engaged in manufacturing Khadi products that simply their registration with KVIC did not authorize them to re-authorize any one to use ‘Khadi’ trademarks or ‘Khadi India’ logo unless that firm or company obtains proper licence from KVIC for the same.
Last month, KVIC had issued legal notices to two firms Khadi Essentials and Khadi Global for unauthorizedly selling cosmetics and other products in the name of Khadi.
The statement added that KVIC has also sought damages to the tune of Rs 500 crore from Fabindia which is pending before the Mumbai High Court.
In the meanwhile, Khadi Global has also discontinued using its website www.khadiglobalstore.com and also removed its social media pages on Twitter, Facebook and Instagram and has sought 10-day time to remove all such contents and products using the brand name ‘Khadi.’